Total Number of Unique Page Designs
More important than total number of pages is the concept of unique page designs. A page design is a template or framework for a design. If you think of your facebook profile page, that is a unique page design. Everyone uses that same page design for their facebook profile, so the overall design is the same, but the content you have on your profile page is unique to you. What we would do for you is design and develop your own unique page designs which you would use to populate the various pages on your site. The greater the number of unique page templates you need, the more it will impact the scope of the project.
Rounds of Revision
Each unique page design comes with a certain number of rounds of revision for the design process. The greater the number of revisions, the more it will impact the scope of the project.
Unique Functionality
Unique functionality can be pretty broad as a concept. This can be anything from front-end design functions, such as having SVG animations on buttons, to backend functions such complex database work that spits out custom information based on a set of user queries. An easy way to think about it is, the more ‘regular’ a website you need the less expensive it will be. The more you need the site to perform or display in an usual way, the more costly it typically is.
Strategy
Some businesses are more complex than others. For regular businesses that have a simple objective, such as generating a lead for a dental appointment, then there isn’t that much strategy required. It’s not really a mystery what the person on the site is looking for and what their next step should be. But for larger, more technical or more B2B oriented companies the customer lifecycle can me much more complex. In those cases there needs to be a strategic element to understand who your various user types are and where they are on their buying journey when they come to the website. This type of high-level strategy is more complex and requires more time and greater expertise in the process.
